Disney Parks engaged world-renowned photographer, Annie Leibovitz to create a series of photographs featuring iconic celebrities to contemporize the image of Disney Parks.

Disney launched the Dream Portraits Campaign on Yahoo a week before the ads ran in Conde Nast publications. The Microsite was live for only one day but garnered millions of hits around the world. It contained interesting facts about the Disney characters – portrayed by the various celebrities – and took you to the Disney.com home page to learn more about the Theme Parks and vacation packages.


max jerome * art direction * branding * consulting * web design * maxyjster@gmail.com